Título | Champagne |
Agencia | BBH |
Campaña | Champagne |
Anunciante | Microsoft |
Marca | Xbox |
Fecha de primera difusión/publicación | 2002 / 2 |
Producto | Xbox |
Sector Empresarial | Consolas de videojuegos |
Lema | Life's Short. Play More. |
Sinopsis | A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man. |
Filosofía | BBH sought to broaden the appeal of console gaming by repositioning it as a positive and rewarding experience rather than a dark, sinister, or pointless one. It claimed ownership of the category high ground for Xbox instead of talking about product performance or the experience of gaming itself . Xbox focused on the benefits of Play and built a unique, engaging brand proposition in the form of Play More. |
Problema | Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historically console light sales period - 70% of games console sales occur in the 3 months before Christmas. |
Medio | Televisión y Cine |
Duración | |
Mercado | Europe, Reino Unido |
Productora | Spectrecom Films |
Postproducción | Framestore |
Efectos especiales | Framestore |
Realizador | Daniel Kleinman |
Productor | Johnnie Frankel |
Animation Effects | Murray Butler |
Animation Effects | William Bartlett |
Animation Effects | Ben Cronin |
Animation Effects | Stephane Allender |
Postproducción | Helen MacKenzie |
Montaje | Cut and Run London |
Director creativo | Sir John Hegarty |
Decorador | John Bramble |
Productor de la agencia | Andy Gulliman |
Jefe de iluminación | Ivan Bird |
Empresa de creación sonora | Jonnie Burn |
Account Handler | Derek Robson |
Account Handler | Remi Rasenberg |
Marketing Manager | Harvey Eagle |
Director artístico | Farid Mokart |
Responsable de conceptos / redactor | Farid Mokart |
Montador | Steve Gandolfi |