FC home & Deco - "The Friendly Break Up Collection"

Wunderman Thompson Lima, Perú

Premios

1683

Marca: FC home & Deco
País: Perú

Anunciante: FC home & Deco

Título	The Friendly Break Up Collection
Brief	The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Agencia	Wunderman Thompson
Campaña	The Friendly Break Up Collection
Anunciante	FC home & Deco
Marca	FC home & Deco
Posted	Noviembre 2022
Sector Empresarial	Utensilios domésticos, decoración y jardinería
Sinopsis	The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Medio	Case Study
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Global Executive Creative Director	Sebastian Tarazaga
Global Executive Creative Director	Daniel Minaker
Chief Executive Officer (CEO)	Paul Thorndike
VP Creative	Jose Aburto
Director ejecutivo de creación	Bruno Reggiardo
Director ejecutivo de creación	Head of Content Latam
Director creativo	Diego Figueroa
Creative Art Director	Julio Silva
Responsable de conceptos / redactor	Militza Quispe
Director artístico	Nonoy Pérez De la Vega
Director artístico	Diego Izquierdo
Managing Director	Carlos Bernal
Director de cuentas	Vera Cortez
Productor de la agencia	Sergio Barrio R.
Chief Strategy Officer	Víctor Garzón
Productora	Ladoble Post
Realizador	Martin Donozo
Realizador	Seba Mega
Productor de la productora	Jose Arnal
Productor de la productora	Adrian Aspani
Productor de la productora	Vero Pascual
Productor de la productora	Lua Carbajal
Productor de la productora	Nicolas Trovato
Música	Jonathan Gejtman
Sonido	Jonathan Gejtman