| Título | Lucky Counter |
| Agencia | Dentsu Inc. |
| Campaña | Lucky Counter |
| Anunciante | Uniqlo |
| Marca | Uniqlo |
| Posted | Julio 2011 |
| Sector Empresarial | Almacenes de ropa y accesorios |
| Filosofía | To improve UNIQLO U.K.’s brand presence as they renewed their EC site. This campaign UNIQLO LUCKY COUNTER enabled users to knock down prices of UNIQLO’s best selling products. 'MORE TWEETS, LOWER PRICE'. Every time the user tweeted about the product through the site, the price of that went down. So the users could get the better price in exchange for spreading the campaign information by twitter. After all, UNIQLO U.K. was very successful at promoting and branding without extra ad budget. |
| Medio | Interactivo |
| Director creativo | Hiroki Nakamura |
| Director artístico | Kohei Kawasaki |
| Realizador | Qanta Shimizu |
| Planificador estratégico | Qanta Shimizu |
| Productor de la agencia | Shinsaku Ogawa |
| Productor de la agencia | Hajime Yakushiji |
| Diseñador | Shinya Okano |
| Diseñador | Sumiyo Miki |
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