Care - "Stories from the other side of the world"

BBDO Paris

BBDO Paris Boulogne Billancourt, Francia

11307

Título	Stories from the other side of the world
Agencia	BBDO Paris
Campaña	Stories from the other side of the world
Anunciante	CARE
Marca	Care
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Derechos Humanos
Sinopsis	Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media.
Medio	Redes Sociales
Duración	136 seconds
Productora	The Gang Films
Responsable de la creación	Matthieu ELKAIM
Realizador	Aaron Chervenak
Realizador	Grimblat Dimitri
Productor	Guillaume Boulte
Productor	Julien Sanson
Productor	Martine Ferey
Productor	Morgane Bohn
Miembro del equipo creativo	Joseph Rozier
Miembro del equipo creativo	Théophile Robaglia
Product Manager	Charlotte Montrichard
Product Manager	Manon Debus
Chief Marketing Officer (CMO)	Valérie Accary
Montador	Pierre Deshayes
Social Media Manager	Pierre Engélibert
Social Media Manager	Éléonore Berthier-Milot
Social Media Manager	Auriane Desplanches
Social Media Manager	Jeremy Communier
Social Media Manager	Guillaume Aubert