The new campaign starts with a 40 second television ad. In this execution we see Potato Head introduce his cheesy cousin who is voiced by the fantastically cheesy Keith Chegwin.
Filosofía
Building on the successful launch of Potato Heads, AMV BBDO has created a new campaign for the launch of Walkers Cheese Heads, the latest product in the Heads range.
Problema
Cheese Heads are a savoury cheese biscuit snack with 60% less saturated fat than Mini Cheddars and no artificial colours, flavours or preservatives.