Senthil Kumar
Chief Creative Officer at J. Walter Thompson India
Bengaluru, India
TítuloThaalam
Agencia
Campaña Thaalam
Anunciante Nestlé
Marca Munch
Fecha de primera difusión/publicación 2022 / 3
Sector Empresarial Chocolate
Sinopsis The film features the story of the first ever woman captain of the snake boat races, which has always been a male bastion. A young woman, a rookie first time captain played by Samantha is stumbling as the spotlight falls on her in the backwaters, her native place. The storytelling elevates the journey from that moment of self-doubt to the surge of self-confidence to finding her Thaalam and leading her team to victory. She finds her Thaalam to beat the odds stacked up against her and rises to the forefront on the big stage.
Filosofía Wunderman Thompson India has launched a new multi-lingual campaign across all southern markets for Nestle Munch featuring actor Samantha Ruth Prabhu. Shot in the beautiful backwaters of Kerala, the TVC which has been released in Tamil, Telugu, Malayalam and Kannada, encourages youngsters to overcome self-doubt. The campaign is currently live across all mainstream television, mobile and social media platforms.
Medio Televisión
Duración
Responsable de la creación
Realizador
Música
Managing Partner
Strategy and Planning Head
Director de publicidad
Actor /Celebridad

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