| Título | A Closer Look |
| Agencia | Dailey & Associates |
| Campaña | A Closer Look |
| Anunciante | Weyerhaeuser |
| Marca | Weyerhaeuser |
| Posted | Abril 2006 |
| Producto | paper company |
| Sector Empresarial | Agricultura, ganadería, pesca, bosque |
| Sinopsis | Dailey Updates Weyerhaeuser Campaign, With A52 and Black Market Music Dailey & Associates in LA is developing a new look for Weyerhaeuser. For five years, they have been using brush stroke paintings of forest scenes painted by Ning Yeh, shot by Irv Blitz, accompanied by ambient sessions from Black Market Music. This year they're beginning a transition, employing the techniques created by A52. These techniques help the viewer actually enter the forest. And to further enhance the effect, Black Market Music employed a drone on detuned violins that is colored with flute and banjo throughout the commercial. |
| Medio | Televisión |
| Duración | |
| Mercado | Canadá, Estados Unidos |
| Efectos especiales | A52 Visual Effects |
| Realizador | Patrick Murphy |
| Director de fotografía | Dan Mindel |
| Productor ejecutivo | Mark Tobin |
| Productor | Ron Cosentino |
| Director creativo | Bill Waldner |
| Responsable de conceptos / redactor | Bill Waldner |
| Director creativo | Mark Rouse |
| Director artístico | Mark Rouse |
| Productor ejecutivo agencia | Joe Stanley |
| Productor de la agencia | Carole Ferrari |
| Montaje | Rock Paper Scissors |
| Estudio de grabación | Eleven Sound |
| Producción musical | Black Market Music |
| Empresa de creación sonora | Black Market Music |
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