Título | Field Generals |
Agencia | Wieden + Kennedy |
Campaña | Madden NFL '08 - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Agosto 2007 |
Producto | Madden NFL '08 |
Sector Empresarial | Consolas de videojuegos |
Lema | It's in the game. |
Sinopsis | This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life. |
Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
Medio | Televisión y Cine |
Duración | |
Mercado | Estados Unidos |
Postproducción | Joint Editorial House |
Audio Post Production | Joint Editorial House |
Director creativo | Jose Cabaco |
Director creativo | Tim Wolf |
Responsable de conceptos / redactor | Will Ulbricht |
Director artístico | Lee Jennings |
Director de cuentas | Steve Barry |
Director de cuentas | Victoria Krueger |
Productor | Corey Bartha |
Director ejecutivo de creación | Jelly Helm |
Director ejecutivo de creación | Steve Luker |
Productor ejecutivo agencia | Ben Grylewicz |
Productora | RadicalMedia |
Realizador | Greg Kohs |
Montador | Matt Hilber |
Director de fotografía | Chris Hornbecker |
Producción musical | Pump Audio, Inc. |