| Título | The Monster of Laundry |
| Agencia |
Volt
|
| Campaña |
Monsters of Sewers
|
| Anunciante |
Stockholm Vatten och Avfall
|
| Marca |
Stockholm Vatten och Avfall
|
| Fecha de primera difusión/publicación |
2023 / 2
|
| Sector Empresarial | Medio ambiente y ecología
|
| Lema | Don´t feed the monster of fat! |
| Sinopsis | With this year’s fattest campaign, Stockholm Vatten och Avfall urges all the city’s residents not to pour cooking oil and other leftover cooking fat directly into the sink. Why? Well, because the only one who gets happy from such fiddlesticks is the greasy monster in the drain pipes that grows bigger, solidifies and cause constipation. Which in turn causes discharges, floods and other nuisances. To make the theme of the campaign extra clear, we let the monster be a look-a-like with some features borrowed from a certain iconic hunk of burning love. |
| Medio |
Prensa y publicaciones
|
| Director artístico |
Lars Jansson
|
| Responsable de conceptos / redactor |
Daniel Jacobsson
|
| Responsable de conceptos / redactor |
Johan Sundberg
|
| Illustrator |
Tobias Green
|
