CDOT - "Nightclub"

Amélie Company

Amélie Company Denver, Estados Unidos

3560

Marca: CDOT
País: Estados Unidos

Anunciante: The Colorado Department of Transportation

Título	Nightclub
Agencia	Amélie Company
Campaña	Teach Me How To GDL
Anunciante	The Colorado Department of Transportation
Marca	CDOT
Fecha de primera difusión/publicación	2018 / 12
Sector Empresarial	Servicios gubernamentales de información
Sinopsis	The Colorado Department of Transportation implemented the Graduated Driver Licensing (GDL) laws in 1999 to help teens develop important driving skills. These laws include steps required to obtain a driver’s license, in addition to adhering to driving restrictions enforced during teens’ first years of having a license. Amélie worked with CDOT to gain teens’ interest in learning about and obeying these rules of the road. This social media campaign utilized Snapchat, Facebook, and Instagram to drive viewers to the CDOT Teen GDL landing page, where they could learn about the GDL laws. To drive even more traffic 1,500 posters were distributed to CDOT partners, Colorado high schools, and local driving schools. Page visitors could view a short vignette series called, “Teach Me How to GDL.” Each short video illustrated a driving tip ranging from not using a cell phone while driving, to the number of passengers teens are allowed in their cars. To date, the campaign has received over 56 million earned media impressions.
Medio	Redes Sociales
Duración	30 seconds
Director ejecutivo de creación	Brian Friedrich
Jefe de decorados	Mark Lewis
Jefe de cuentas	Kaitlin Tabar
	Heather Popenhagen
Director creativo	Eric Hines
Senior Copywriter	Cecil Bozard
Diseñador	Daniel Alfonzo
Public Relations Account Supervisor	Megan Tobias
Director creativo adjunto	Jesse Alkire
Jefe de decorados	Courtney Fane
Ejecutivo de cuentas	Kristen Barnhill