Lloyds Bank - "By Your Side"

adam&eveDDB

adam&eveDDB London, Reino Unido

27215

Marca: Lloyds Bank
País: Reino Unido

Anunciante: Lloyds Banking Group

Título	By Your Side
Agencia	adam&eveDDB
Campaña	By Your Side
Anunciante	Lloyds Banking Group
Marca	Lloyds Bank
Fecha de primera difusión/publicación	2017 / 4
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	The campaign shows how Lloyds Bank has been by the side of their customers through changesof every kind over the last 250 years: changes in the way British people live, changes in the wayBritish people work, and upheavals like the Industrial Revolution which changed our place in theworld.Featuring the iconic black horse, the commercial takes us on a journey through Britain, from thedramatic landscapes of the Brecon Beacons to the residential streets of Stoke.The music track is a cover of the song ‘Praise you’ by Camille Yarborough, famously sampled byFatboy Slim. It was recorded by up-and-coming artist Hannah Grace and the LondonContemporary Voices Choir. This song exemplifies the changes Britain has been through andpraises the British public as they continue to look to the future.The campaign launches on Saturday 8th April and will run in TV, digital, print, outdoor and socialmedia.Mat Goff, joint CEO at adam&eveDDB, says: "This new chapter in our Lloyds Bank campaigncelebrates the resilience of the British people through times of change and shows the strength andpermanence of the iconic black horse.”Neil Davies, Executive Creative Director at The Mill says ‘We were thrilled to be able to work withadam&eveDDB again on the latest Lloyds Bank campaign featuring the iconic black horse. It looksabsolutely stunning and, as always, it was a pleasure to work alongside Frederic Planchon and AcademyFilms.’Catherine Kehoe, Managing Director Group Brands and Marketing at Lloyds Bank says: “By YourSide is a natural progression of the For Your Next Steps campaign and shows how we’ll always beby our customers’ sides, giving them the financial confidence to take their next step. The newcommercial is a striking and powerful depiction of our unique place in the lives of British people,and demonstrates our commitment to helping our customers – today and in the future.”
Medio	Televisión
Duración	60 seconds
Group Chief Creative Officer	Ben Priest
Responsable de la creación	Richard Brim
Director creativo	Feargal Ballance
Director creativo	Patrick McClelland
Agency TV Producer	Patrick Cahill
Print Producer	Amanda Davies Integrated
Global Chief Strategic Officer	David Golding
Planificador de cuentas	Ben Worden
Planificador de cuentas	Hannah Mackenzie
Business Director	Charlotte Wolfenden
Director de cuentas	Fay Taylor
Director de cuentas	Alex Attfield
Responsable de cuentas de agencia	Verity Evans
Responsable de cuentas de agencia	Ellie Field
Responsable de cuentas de agencia	Rachel Pinfield
Fotógrafo	Dean Rogers
Diseñador	Scott Silvey
Media Agency	Greenhouse GroupM
Media Planner	Jonathan Hill
Media Planner	Mark Cochrane
Productora	Academy Films
Realizador	Frédéric Planchon
Productor de la productora	Lucy Gossage
Director de fotografía	Matias Boucard
Montaje	The Quarry
Montador	Jonnie Scarlett
Postproducción	The Mill
Postproducción	Alex Fitzgerald
Postproducción	Kirsty Ratcliffe
3D Lead Artist	Alan Williamson