Shinola - "From this Second Forward"

Preacher

Preacher Austin, Estados Unidos

5303

Marca: Shinola
País: Estados Unidos

Anunciante: Shinola

Título	From this Second Forward
Agencia	Preacher
Campaña	As American As they Come Can Come From Anywhere
Anunciante	Shinola
Marca	Shinola
Fecha de primera difusión/publicación	2018 / 7
Sector Empresarial	Relojes
Filosofía	Ad agency Preacher unveiled this “As American As they Come Can Come From Anywhere” campaign which introduces Shinola’s new Statue of Liberty timepiece collection and with it, sends a powerful message. The campaign overall shines a light on the many people who have spent a great deal of time and effort toward becoming proud American citizens, and invites people to re-examine their perception of the term “immigrant.” Centerpiece of the campaign is this film titled From this Second Forward directed by Danny Clinch via production house Milkt Films. Through intimate interviews in their homes and in their neighborhoods, a warm welcome after the naturalization ceremony, and a celebratory boat ride around the Statue of Liberty, we come to know the stories of immigrants who’ve become naturalized U.S. citizens. Separately, they are people with different countries of origin, professions, ethnicities and backgrounds, but together they stand--committed, driven, giving, and inspired--as a reminder that great Americans can come from anywhere. From This Second Forward is running online and on Shinola’s social channels.
Medio	Web Film
Duración	356 seconds
VP of Marketing	Alex Drinker
Director of Marketing	Christina Chen
Brand Director	Bao-Tran Huynh
Responsable de la creación	Rob Baird
Director artístico	Nick Troop
Responsable de conceptos / redactor	Max Delaney
Designer	Lindsey Wilis
Executive Producer	Stacey Higgins
Producer	Rachel Kichler
Chief Strategy Officer	Seth Gaffney
Strategy Director	Ashley Schaffer
Production	Milkt Films
Director	Danny Clinch
DP	Josh Goleman
Executive Producer	Lindha Narvaez
Field Producer	Debra Koffler
Production Supervisor	Noah Trivier
Editorial	Union Editorial
Editor	Kevin Ray
Managing Director	Michael Raimondi
Assistant	Shelby Merritt
Productor ejecutivo	Victoria Russell
Music	Contentment (instrumental) by Keen Collective & Marmoset
Post Production	TBD Post
Miser	Dusty Albertz
Online Artist	Moody (Mutalib) Glasgow
Color	Olio Creative
Colorist	Marshall Plante