Título | Model |
Título (Lengua original) | Modelo |
Agencia | BBDO Argentina |
Campaña | Pressure - Lays |
Anunciante | PepsiCo Inc. |
Marca | Lay's |
Fecha de primera difusión/publicación | 2006 / 8 |
Producto | Aired Lay's |
Sector Empresarial | Tentempiés de aperitivo |
Lema | Lighter, drier and less fat. |
Sinopsis | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
Filosofía | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
Problema | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
Medio | Televisión |
Duración | |
Mercado | Argentina |
Director creativo | Pablo Travieso |
Responsable de conceptos / redactor | Pablo Travieso |
Ejecutivo de cuentas | Alejandro Gowland |
Realizador | Alvaro Hernandez |
Productor de la productora | Jacqueline Lijtensten |
Director de fotografía | Nicolas Trovato |
Director creativo | Gonzalo Vecino |
Director artístico | Gonzalo Vecino |
Productor de la agencia | Veronica Zeta |
Productor de la agencia | Loli García |
Director de cuentas | Nicolás Pimentel |