Vince Lagana
Executive Director at Leo Burnett Sydney, McMahons Point
McMahons Point, Australia
TítuloCelebrity Tantrum
Agencia
Campaña Celebrity Tantrum
Anunciante Samsung
Marca Samsung Galaxy Tab
PostedNoviembre 2016
Sector Empresarial Telefonía móvil y buscapersonas
Sinopsis The creative idea was that only The Samsung Galaxy Tab S2 has a high quality screen worthy of high quality entertainment.

Therefore, if you’re not using a Samsung Tab S2, the people who create epic entertainment (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen.

So in our spot, we used an actor from one of the world’s most epic productions of all time (Game of Thrones), an actor famous for only saying one word (Hodor) and got him to finally speak up against inferior screens.

The spot was designed to look like a trailer for the show and used device-detecting technology so he knew what device you were watching the spot on and had a tailored tantrum at you for watching such an epic production on such an un-epic screen.
It was enough to finally make Hodor speak up.
Medio Mobile Advertising
Duración
Director ejecutivo de creación
Director ejecutivo de creación
Jefe del grupo de creación
Jefe del grupo de creación
Productor ejecutivo
Planificador de cuentas
Planificador de cuentas
Productora
Realizador
Director de fotografía
Productor de la productora
Productor de la productora
Montador
Postproducción
Postproducción
Efectos especiales
Efectos especiales
Flame Artist
Flame Artist

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