WATERisLIFE - "Bucket List"

DDB New York

DDB New York New York, Estados Unidos

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Marca: WATERisLIFE
País: Estados Unidos

Anunciante: WATERisLIFE

Título	Bucket List
Agencia	DDB New York
Campaña	A 4 year olds bucket list
Anunciante	WATERisLIFE
Marca	WATERisLIFE
Fecha de primera difusión/publicación	2013 / 12
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	Unlike most four year olds, Nkaitole’s best memories may be in his rearview mirror. These are memories that probably aren’t very great to start with, considering where he lives in sub-Saharan Africa—a place so remote, it’s impossible for kids to grow up with the same fond memories of childhood that we do. He’d never sat behind the wheel of a go-cart before today, or even a regular car for that matter. Which means memories of sitting on his father’s lap, driving the car down the road, are something he’ll miss out on. He’ll never have the memory of a family road trip, fighting with his sister in the back of the van. Instead, he will remember seeing her do manual labor at the age of five. And he’ll never have the memory of his parents driving him to the local convenience store, treating him to an ice-cold drink when he’s thirsty. What takes its place is the memory of him walking daily to the nearest watering hole to fetch water that’s not even safe to drink. That’s the same water that kills one in five children before their fifth birthday. So as you can imagine, this go-cart ride is bigger than just a go-cart ride for Nkaitole. Not just because it’s a positive memory for a change, but because it’s one of the many things that make up his bucket list. Something no four year old should even have in the first place. To make a change in the life of Nkaitole and other children like him, donate to WATERisLIFE.com.
Medio	Web Film
Duración	132 seconds
Responsable de la creación	Matt Eastwood
Director ejecutivo de creación	Menno Kluin
Responsable de la producción	Ed Zazzera
Director creativo	Julia Neumann
Director creativo adjunto	Frank Cartagena
Director creativo adjunto	Sam Shepherd
Responsable de conceptos / redactor	Frank Cartagena
Responsable de conceptos / redactor	Kevin Meagher
Director artístico	Sam Shepherd
Director artístico	Donna Kwon
Diseñador	Brian Gartside
Realizador	Alec Helm
Montador	Alec Helm
Productor de la productora	Nina Horowitz