| Título | BGH Quick Chef Music |
| Agencia |
Saatchi & Saatchi Argentina
|
| Campaña |
BGH Quick Chef Music
|
| Anunciante |
BGH
|
| Marca |
BGH
|
| Fecha de primera difusión/publicación |
2011 / 11
|
| Producto |
Microwave
|
| Sector Empresarial | Pequeño electrodoméstico y elementos de decoración para el hogar
|
| Filosofía | Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week. The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012. The objective? To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world. And, of course, to sell a lot of microwaves. |
| Problema | The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years. So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals. |
| Medio |
Case Study
|
| Director ejecutivo de creación |
Maxi Itzkoff
|
| Director ejecutivo de creación |
Mariano Serkin
|
| Director creativo |
Diego Medvedocky
|
| Director creativo |
Ignacio Ferioli
|
| Miembro del equipo creativo |
Guilherme Souza
|
| Miembro del equipo creativo |
Breno Costa
|
| Productor de la agencia |
Adrian Aspani
|
| Productor de la agencia |
Lucila D'Amico
|
| Director de cuentas |
Jaime Vidal
|
| Ejecutivo de cuentas |
Manuela Sorzana
|
| Realizador |
Pablo Fusco
|
| Realizador |
Juan Chappa
|
| Productor ejecutivo |
Lucas Urquiza
|
| Director de publicidad |
Ezequiel Devoto
|
| Director de publicidad |
Viviana Insaurralde
|