Move - "Search Engine"

Bullpen Creative Advertising

Bullpen Creative Advertising Sherman Oaks, Estados Unidos

4100

Título	Search Engine
Agencia	Bullpen Creative Advertising
Campaña	Dropping - Move
Anunciante	Move, Inc.
Marca	Move
Posted	Julio 2006
Sector Empresarial	Sector inmobiliario
Lema	Finding your next home just got a lot easier.
Sinopsis	Items fall into the screen to catch the viewers attention and to explain a major benefit of MOVE.
Filosofía	We chose a major benefit of the service to lead off each ad. We did it in an impactful way by dropping things into the frame to attract attention, while at the same time, getting across one of MOVE's key benefits. The last half of each spot, on the assumption that we attracted the viewer with the strange visual and sound up front, was meant to, in a concise way, provide MOVE's additional benefits and introduce the logo and brand for as long as possible.
Problema	Move needed a brand intro campaign to help inform the consumer of all the benefits their service has to offer. They wanted us to try to get across as many benefits as possible, without being too confusing.
Resultado	TBD
Medio	Televisión y Cine
Duración	30 seconds
Mercado	Estados Unidos
Responsable de conceptos / redactor	Jane Bogart
Montador	Lisa Cheek
Realizador	Greg Daniels
Director ejecutivo de creación	Lisa Farris
Empresa de creación sonora	Paul Hurtubise
Productor de la productora	Jeff Maier
Director creativo	Ricky Mintz
Productor de la agencia	Dan O'Brien
Música	Tom Seufert
Animation Effects	Crush
Postproducción	Crush
Productora	Freddy's Barn
Animation Effects	Solid