| Título | Orange |
| Título (Lengua original) | Naranjas |
| Agencia | Grey G2 Madrid |
| Campaña | Fairy Your Tip to Save at Home - Procter & Gamble |
| Anunciante | Procter & Gamble |
| Marca | Fairy |
| Posted | Julio 2006 |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Sinopsis | SUMMARY Fairys challenge for growth started from an already high base of +40% value share in mature and highly competitive markets where private labels and discounters were consistently gaining ground. Consumers had to be convinced of Fairys value and credibility as a brand alternative even if they had to pay more. The results for Iberia exceeded business expectations, with volume share increasing by 3.2% and value share increasing by 4%. Today the brand growth continues with all key brand indicators rising, signalling that Fairy has gained real ground in consumers homes and minds. |
| Medio | Televisión |
| Duración | |
| Director creativo | Maria José Badolato |
| Director artístico | Javier Garcia Maestro |
| Responsable de cuentas de agencia | Almudena Gil |
| Realizador | Angeles Reinee |
| Fotógrafo | Nestor Calvo |
| Supervisor depublicidad | Olav Silden |
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