Título | Yoga Bus Panel 1 |
Agencia | Grey Worldwide India (Pvt.) Limited. |
Campaña | Incredible India |
Anunciante | Ministry of Tourism India |
Marca | Ministry of Tourism India |
Posted | Julio 2006 |
Sector Empresarial | Destinaciones (Países y lugares) |
Sinopsis | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
Medio | Transporte y vehículos |
Director creativo | Prathap Suthan |
Director artístico | Jayant Mathew |
Director artístico | Deepti Aurora Ahuja |
Director artístico | Archana Dhanda |
Responsable de cuentas de agencia | Ashutosh Khanna |
Responsable de cuentas de agencia | Naresh Gupta |
Responsable de cuentas de agencia | Sudhir Nair |
Responsable de cuentas de agencia | Satyajit Sen |
Responsable de cuentas de agencia | Ashutosh Sharma |
Supervisor depublicidad | Amitabh Kant |
Supervisor depublicidad | Leela Nandan |
Illustrator | Rohit Kathuria |
Illustrator | Shaibal Chatterjee |
Stock photography | Corbis |
Stock photography | Getty Images |