Título | What Walk of Shame |
Agencia |
adam&eveDDB
|
Campaña |
What Walk of Shame
|
Anunciante |
Harvey Nichols
|
Marca |
Harvey Nichols
|
Fecha de primera difusión/publicación |
2011 / 12
|
Sector Empresarial | Grandes almacenes, supermercados
|
Lema | Avoid the Walk of Shame this Season. Harvey Nichols Womenswear |
Sinopsis | A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham’s largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high |
Medio |
Web Film
|
Productora |
Outsider
|
Director de publicidad |
Julia Bowe
|
Director de publicidad |
Anna Davidson
|
Director de publicidad |
Alexa Mullane
|
Miembro del equipo creativo |
Mike Crowe
|
Miembro del equipo creativo |
Rob Messeter
|
Responsable de cuentas de agencia |
Paul Billingsley
|
Responsable de cuentas de agencia |
Charlotte Evans
|
Planificador de cuentas |
Elisabeth Jamot
|
Productor de la agencia |
Maggie Blundell
|
Productor de la agencia |
Chris Styring
|
Productor de la agencia |
Catherine Turgoose
|
Director de proyectos |
Kirsty Petrie
|
Productor de la productora |
Benji Howell
|
Realizador |
James Rouse
|