Rodrigo Grau
Chief Creative Officer at J. Walter Thompson
Buenos Aires, Argentina
TítuloMore than 70%
Agencia
Campaña More than 70%
Anunciante Instituto Azmina
Marca Instituto Azmina
Fecha de primera difusión/publicación 2017 / 8
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world.
Medio Web Film
Duración
Responsable de la creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor

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