Título | Yell.com |
Agencia | AKQA |
Campaña | Results for real life - Yell.com |
Anunciante | The Yell Group |
Marca | Yell.com |
Posted | Septiembre 2006 |
Producto | Local search engine |
Sector Empresarial | Páginas amarillas y directorios |
Lema | Results for real life. |
Sinopsis | Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life. The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema. |
Filosofía | Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London. Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away. |
Medio | Transporte y vehículos |
Mercado | Reino Unido |
Director ejecutivo de creación | Daniel Bonner |
Director artístico | James Capp |
Ejecutivo de cuentas | Claire Langler |
Director de cuentas | Frank Pedersen |
Responsable de conceptos / redactor | Phil Wilce |
Diseñador gráfico | Chris Williams |
Diseñador gráfico | Dan Wright |
Other | Jo Williams |
Productora | Drum Screen |