Sundek - "Rage"

FamousGrey

FamousGrey Paris, Francia

6361

Marca: Sundek
País: Francia

Anunciante: Sundek

Título	Rage
Agencia	FamousGrey
Campaña	New collection out now - Sundek
Anunciante	Sundek
Marca	Sundek
Fecha de primera difusión/publicación	2007 / 5
Producto	Surf Wear
Sector Empresarial	Prendas deportivas
Lema	We Surf
Filosofía	Callegari Berville Grey has unveiled its first campaign for surf brand Sundek which signed with the agency in March following creative duo and Sundek stalwarts Luissandro Del Gobbo and Giovanni Settesoldi from JWT Paris. Were thrilled Sundek has appointed Callegari Berville Grey and excited to welcome Luissandro and Giovanni to the agency, they are one of the most awarded teams in France. The new Sundek campaign is testimony to their talent, said Andrea Stillacci, Callegari Berville Grey Executive Creative Director. The international campaign uses different concepts for television and print executions to satisfy the twin objectives of reconnecting the brand with its roots: that Sundek is dedicated to surfers; and showing the superior fabric and unique design of Sundek surf wear. The striking print campaign, shot in Cape Town, South Africa, features surfers hatching from eggs, emphasising the coming out of the new Sundek surf wear collection, with the tagline New collection out now. The work will appear in print and posters in France, Italy, Spain, United States, Thailand, Indonesia and the Maldives.
Medio	Televisión
Duración	50 seconds
Mercado	Estados Unidos, Maldivas, Indonesia, Tailandia, Francia, Italia, España
Productora	Intersection
Director de cuentas	Bruno Sabrie
Director ejecutivo de creación	Andrea Stillacci
Miembro del equipo creativo	Giovanni Settesoldi
Miembro del equipo creativo	Luissandro Del Gobbo
Responsable de conceptos / redactor	Luissandro Del Gobbo
Comprador de arte	Lauriane Dula
Fotógrafo	Riccardo Bagnoli
Director de fotografía	Sean Miros
Director artístico	Giovanni Settesoldi
Productor de la agencia	SANDRINE LECACHEUR