| Título | Fire |
| Agencia | Publicis International Oy |
| Campaña | The Most Evolved - Tieturi |
| Anunciante | Tieturi |
| Marca | Tieturi |
| Posted | Octubre 2006 |
| Producto | IT & Business courses |
| Sector Empresarial | Educacion superior, Escuelas |
| Lema | Business is evolving, you should too. |
| Filosofía | We show that Tieturis business courses makes you better than your colleaques. Because inner development is hard to visualize, we went all the way to prehistory to show how one can be more efficient, a lot smarter and - quite simply more evolved than others. Target audience is IT specialists and project managers, who are (at least in Finland) usually targeted with boring advertising from their own area, but who are on the other hand used to extravagant communication on the internet. |
| Problema | People did not know what Tieturi does. The product category (business courses) is way too wide (from IT and project management courses to top-class business management courses). We needed to tell people that what ever your role of the organinzation is, Tieturi has a course just for you. |
| Resultado | We doubled the amount of people in the net site. We changed the culture inside Tieturi (now they consider themselves the most evolved) Huge amount of positive feedback. One problem was, that Tieturi's competitors always copied Tieturi's messages from advertising, (Tieturi is the marketleader) Now Tieturi has a look and feel that compeitors can't copy. |
| Medio | Publicidad en revistas |
| Mercado | Finlandia |
| Director artístico | Sami Anttila |
| Responsable de conceptos / redactor | Tomi Winberg |
| Other | Asko Roine |
| Productor de la productora | Mitro Puttonen |
| Fotógrafo | Jussi Hyttinen |
| Director de cuentas | Miika Helenius |
| Productora | Kustom |
| Postproducción | Studio Pluto |
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- MARCA:
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- AGENCIA:
- Publicis International Oy
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- MARCA:
- Tieturi
- AGENCIA:
- Publicis International Oy