Vida Mujer - "Don't Die for Me: A Love Book Written By Men Who Abused Women"

Circus Grey

Circus Grey Lima, Perú

10567

This ad is part of the ACT Responsible Collection

Marca: Vida Mujer
País: Perú

Anunciante: Vida Mujer

Título	Don't Die for Me: A Love Book Written By Men Who Abused Women
Agencia	Circus Grey
Campaña	Don't Die for Me
Anunciante	Vida Mujer
Marca	Vida Mujer
Fecha de primera difusión/publicación	2015 / 5
Sector Empresarial	Derechos Humanos
Sinopsis	In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Don´t die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent. Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book”
Medio	Case Study
Duración	120 seconds
Director ejecutivo de creación	Juan Carlos Gómez de la Torre
Director creativo adjunto	Emiliano Gonzalez De Pietri
Director creativo	Charlie Tolmos
Director creativo	Celso Zelaya
Responsable de conceptos / redactor	Renato Martinez
Responsable de conceptos / redactor	Alejandra Gomez De La Torre
Director artístico	Tony Cruz
Director artístico	Giancarlo Rodas
Graphic Post Production	Manuel Moreno
Productor de la agencia	Renzo Merkt
Project Coordination	Charo Malaga
Project Coordinaton	Brenda Lack
Director de cuentas	Andrea Corvetto
Fotógrafo	Alex Freundt
Productora	Rebecca
Realizador	Matias Gutierrez
Director de fotografía	Cesar Fajardo
Productor ejecutivo	Alejandro Noriega
Productor	Eduardo Guerra
Production Assistant	Pamela Delgado
Música	Sin Anestesia