Título | Humid |
Agencia | Fallon |
Campaña | Progress is Perfection |
Anunciante | Danone Wave |
Marca | Silk |
Fecha de primera difusión/publicación | 2018 / 1 |
Sector Empresarial | Leche y derivados de leche |
Sinopsis | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
Medio | Televisión |
Duración | |
Productora | Imperial Woodpecker |
Colorization | MPC LDN |
Productor ejecutivo | Crissy DeSimone |
Managing Director | Damian Stevens |
Realizador | Stacy Wall |
Sound Designer | Jeff Payne |
Responsable de conceptos / redactor | Simon Roseblade |
Productor | Anita Wetterstedt |
Productor ejecutivo | Charlie Cocuzza |
Flame Artist | Chris Homel |
Colorista | Mark Gethin |
Head of Business Affairs Manager | Brendan Lawrence |
Director creativo | Kevin Lau |
Responsable de la creación | Jeff Kling |
Montador | Will Hasell |
Responsable de la producción | Kirsten Thon-Webb |
Sound Design and Mix | Ben Freer |
Director de fotografía | Mihai Malaimare Jr. |
Director creativo | Jonah Hall |
Director artístico | Jay Morrison |
Director creativo | Rick Utzinger |
Productor ejecutivo | Sabrina Elizondo |
Flame Assistant | Brandon Harden |
2D Artist | Zach Carnes |
Color Producer | Rebecca Boorsma |
Offline Post Producer | Rebecca Jameson |
Realizador | Jon Lorenz |
Productor ejecutivo | Melissa Elston |
Responsable de la producción | Pat Sidoti |
Executive Producer / Managing Partner | Doug Halbert |
Flame Assistant | Brack Hightchew |
Productor de sonido | Maddee Bonniot |
Assistant Editor | Tessa Malsam |
Productor | James L. Reid |
Planning Partner | Chad Koehnen |
Integrated Producer | Erin Kirby |
Director Digital | Matt Benka |
Business Leader | Jordan Hoffarber |
Jefe de cuentas | Natalie Harrison |
Responsable de cuentas de agencia | Julia Frayne |
Assistant Mixer | Andrew Smith |
Audio Post Production | Eleven Sound |
VFX Company | Timber |
Montaje | Arcade Edit |