Fiskars - "Fight"

Publicis International Oy

Publicis International Oy Helsinki, Finlandia

4054

Título	Fight
Agencia	Publicis International Oy
Campaña	Fight
Anunciante	Fiskars Brands, Inc.
Marca	Fiskars
Posted	Noviembre 2006
Producto	Pots & Pans
Sector Empresarial	Vajilla, cubertería, utensilios de cocina
Lema	Tools of Inspiration
Sinopsis	A young couple is having a stereotypic situation in the kitchen a woman is throwing dishes at her man. The man is taking cover with new Fiskars pan, the pan appears to be solid steel so cups arent hurting him. The woman has to take more serious weapon, so she grabs a Fiskars pot and tries to throw it. Fiskars pots have also non slip handles so the pot wont come off womans hand. The fight settles when they both start to wonder these products which made their fight impossible.
Filosofía	We had to find an eye-catching way to tell a story where both benetits would be covered. We used a stereotypic story of woman throwing dishes and used Fiskars product to make the fight impossible to carry on.
Problema	We had new product with two product benefits: Steel structure and non slilp handles. Also we had quite limited media budget.
Resultado	Great fuzz around product just after few days of first airing.
Medio	Televisión
Duración	30 seconds
Mercado	Finlandia
Montador	Aarne Eklund
Director de fotografía	Jani Kumpulainen
Realizador	Mari Mantela
Productor de la productora	Timo Paloheimo
FX Supervisor	Henri Pulla
Director artístico	Mikko Tikander
Director de cuentas	Heikki Veijola
Responsable de conceptos / redactor	Tomi Winberg
Productora	Talvi