Western Union - "#ChainOfBetters"

DENTSU CREATIVE

DENTSU CREATIVE London, Reino Unido

12659

This ad is part of the ACT Responsible Collection

Marca: Western Union
País: Reino Unido

Anunciante: Western Union

Título	#ChainOfBetters
Agencia	DENTSU CREATIVE
Campaña	#Chain of Betters
Anunciante	Western Union
Marca	Western Union
Fecha de primera difusión/publicación	2015 / 11
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them. The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. Please see attached press release and images. If you have any questions, please do not hesitate to ask.
Medio	Web Film
Duración	170 seconds
Mercado	Reino Unido
Más información	www.chainofbetters.com
Director creativo	Richard Holmes
Director creativo	Remco Graham
Miembro del equipo creativo	Matt Leach
Miembro del equipo creativo	Jess Oudout
Planificador de cuentas	Nicole Kirkland
Productor	Charlotte Stirrup
Productor digital	Emma Hodson
Business Director	Louise Lang
Director de cuentas	Michelle Dunn
Director de cuentas	Brooke Del Gallego
Director de publicidad	Simonetta Rigo
Digital Production	Media.Monks
Media Agency	MullenLowe Profero
Planificador de cuentas	Suri Patel