| Título | Convertible |
| Agencia | McCann Zagreb |
| Campaña | Easier to Breathe - KRAS |
| Anunciante | KRAS |
| Marca | Bronhi |
| Posted | Diciembre 2006 |
| Sector Empresarial | Chocolatinas, golosinas, dulces, chicle |
| Lema | Easier to Breathe |
| Problema | Bronhi is one of the most famous candies in Croatia. For last 20 years it has been positioned as candy that makes you breathe easily. Being an upgrade of the campaign made in the 80's and adresing a younger target (18-25 yo), the creative ideas ilustrate the consequences of a "superbreath" and its funny results. |
| Medio | Prensa y publicaciones |
| Mercado | Croacia |
| Director creativo | Goran Bozic |
| Director artístico | Kresimir Grancaric |
| Responsable de conceptos / redactor | Igor Mladinovic |
| Director creativo | Adrian Preda |
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