Tobacco Action Group - "Shoes"

MullenLowe South Africa

MullenLowe South Africa Johannesburg, Sudáfrica

5714

Título	Shoes
Agencia	MullenLowe South Africa
Campaña	Shoes
Anunciante	Tobacco Action Group
Marca	Tobacco Action Group
Posted	Diciembre 2006
Sector Empresarial	Concienciación social sobre drogas / alcohol / tabaco
Lema	Don't smoke. There are better ways to die.
Sinopsis	Tobacco Action Group Shoes: This commercial is based on the concept of not smoking, because there are better ways to die i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Daves dry, comedic approach. Tobacco Action Group Beer: This commercial is based on the concept of not smoking, because there are better ways to die i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience.
Medio	Televisión
Duración	35 seconds
Mercado	Sudáfrica
Productor de la agencia	Mthuli Bam
Responsable de conceptos / redactor	Matthew Brink
Montador	Shaun Broude
Director creativo	Gareth Lessing
Director artístico	Adam Livesey
Director de fotografía	Terence Maritz
Realizador	Dave Meinert
Productor de la productora	Linda Notelovitz-Goodall
Productora	Sub urban
Postproducción	Riot
Montaje	Riot