Raça Magazine - "Black Characters (Short version)"

FCB Brasil

FCB Brasil São Paulo, Brasil

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Marca: Raça Magazine
País: Brasil

Anunciante: Pestana Arte & Publicações

Título	Black Characters (Short version)
Agencia	FCB Brasil
Campaña	Black Characters
Anunciante	Pestana Arte & Publicações
Marca	Raça Magazine
Posted	Junio 2022
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white.
Problema	To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network. Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice. Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content.
Medio	Case Study
Duración	71 seconds
Director de publicidad	Maurício Pestana
Director de publicidad	Hamalli Alcantara
Responsable de la creación	Ricardo John
Director ejecutivo de creación	Anna Martha Silveira
Director ejecutivo de creación	Marcelo Rizerio
Creative and Innovation Director	Pedro Araujo
Director creativo adjunto	Ricardo Alonso
Director creativo	Luiz Filipin
Director artístico	Diogo Rodrigues
Responsable de conceptos / redactor	Cesar Finamore
Art Director Assistant	Lucas Felix
Content Team	Michele Carlos
Content Team	Thea Rodrigues
Content Team	Nina Sobrinho
Content Team	Marta Carvalho
Chief Strategy Officer	Renata D´Avila
Chief Growth Officer	Fábio Freitas
Media Team	Tiago Santos
Media Team	Edson Melo
Media Team	Cintia Mavros
VP Account Director	Elton Longhi
Director de proyectos	Renata Reigota
Director de proyectos	Anna Strohm
Legal	Catarina Fugulin
Productora	FCB Studio
Motion Designer & Editor	Matheus Melo
Producción	Fernanda Geraldini
Producción	Paulo Bruno
Technology	Juscelino Vieira
Technology	Liandra Monteiro
Technology	Guilherme Okamoto
Sonido	Shuffle Áudio
Producción de sonido	Henrique Ruiz Nicolau
Producción de sonido	Francisco Castellano
Producción de sonido	Marina Leite
Musical Producer	Franscico Castellano