| Título | Universal spectacles |
| Agencia | Novocortex |
| Campaña | Universal spectacles |
| Anunciante | VUmc / d.o.b. foundation |
| Marca | U-specs |
| Posted | Abril 2007 |
| Producto | Spectacles for Developing Countries |
| Sector Empresarial | Salud y productos farmacéuticos |
| Sinopsis | U-specs are adjustable spectacles for developing countries. Their lenses are formed from two parts that can slide in opposite directions, changing the lens power from -6D to -1D. Our objective was to show that U-specs can be adjusted by wearers to suit their own eyesight. |
| Filosofía | Viewers can experience how U-specs correct low vision, by adjusting sharpness of the banner with their mouse. |
| Medio | Interactivo |
| Mercado | Países Bajos |
| Director artístico | Ilya Andreyev |
| Director creativo | Serge Fenenko |
| Responsable de conceptos / redactor | Nadia Zelenkova |
| Client | Rob van der Heijde |
| Productora | Red Graphic |
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