Director ejecutivo de creación
at
Paragon Marketing Communications
Salmiya, Kuwait
| Título | Fish |
| Agencia | Paragon Marketing Communications |
| Campaña | Save water- Paragon Marketing Communications |
| Anunciante | Paragon Marketing Communications |
| Marca | Paragon Marketing Communications |
| Posted | Junio 2005 |
| Sector Empresarial | Cuestiones medioambientales |
| Lema | No one can appriciates water as much as a fish |
| Sinopsis | A gold fish in sweet water with a headline "No one can appriciate water like a fish" |
| Filosofía | Feature a gold fish known to have poor memory and a small brain to drive the point that a fish is more inellegent than humans as it appriciates water more than they do and how water is equal to life as a fish can not survive without water for more than a couple of minutes. saving water is the smart thing to do. the sub headline with the fact that "Only 1% of earths water is drinkable" helps drive the point through and a call for action "Save water" |
| Problema | Water in Kuwait a desert country with no rivers, lakes, natural springs is dependant on distilled water from the sea a very costly process and people in Kuwait are wasting it by washing their cars with a hose instead of a bucket, changing the swiming pool water every day and watering the gardens with a hose instead of using sprinklers. we should draw thier attention to the value of drinking water and how scarse it is. |
| Resultado | Water wastage has been reduced by 48% and a lot of public rest rooms have been fitted with water saving devices. |
| Medio | Prensa y publicaciones |
| Mercado | Kuwait |
| Diseñador gráfico | Nader Al Najar |
| Director artístico | Khalid Al Rifae |
| Director creativo | Louai Alasfahani |
| Director ejecutivo de creación | Mohamed Alasfahani |
| Director de publicidad | Diana Dimitrova |
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