| Título | Nails |
| Agencia | Ogilvy & Mather |
| Campaña | Nails |
| Anunciante | Debra Austria |
| Marca | Debra Austria |
| Posted | Junio 2005 |
| Producto | Fundraising For Butterfly Children |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Filosofía | Show what it means to be a butterfly child in a very involving way while using the opportunity to raise funds. |
| Problema | Butterfly Children suffer from a painful, incurable genetic skin disease. But nobody cares. Except Debra-Austria an NPO of affected families. The challenge is to create awareness of the needs of butterfly children and collect donations to build a treatment and research-center in Salzburg, Austria. |
| Resultado | Donations 2003 (No Campaign): EURO 146,600. Donations 2004 (Start of campaign includes TVC in June): EURO 298,500. The campaign doubled the annual donations in only half a year. In addition, Debra-Austria received donations from companies and media coverage on the nationwide TV channel ORF. As a result, the treatment and research-center will open in November 2005. |
| Medio | Impresiones Colaterales y de Marketing Directo |
| Mercado | Austria |
| Fotógrafo | Staudinger + Franke |
| Director creativo | Dieter Pivrnec |
| Director creativo | Alexander Zelmanovics |
| Director artístico | Hannes Boeker |
| Responsable de conceptos / redactor | Werner Buehringer |
| Diseñador gráfico | Justin Nickerl |
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