| Título | Bubble Wrap Day |
| Agencia | RAPP |
| Campaña | Bubble Wrap Day |
| Anunciante | Seeing Eye Dogs Australia |
| Marca | Seeing Eye Dogs Australia |
| Posted | Junio 2005 |
| Producto | Guide Dog Appeal |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Filosofía | Demonstrate how dangerous the world would be for the blind without Seeing Eye Dogs by wrapping 300 objects in Melbourne's Bourke Street Mall in 1km bubble wrap, overstickered with signs that read: "We need more Seeing Eye dogs." |
| Problema | SEDA needed to hijack media attention on International Guide Dog Day to raise their public profile. The idea had to cost under 600 EURO and be turned around with one week's notice. |
| Resultado | It became the biggest donation day in SEDA's history - 720% ROI. Thousands of people interacted with the installation, which attracted massive national and local TV, press and radio coverage. |
| Medio | Impresiones Colaterales y de Marketing Directo |
| Duración | |
| Mercado | Australia |
| Responsable de conceptos / redactor | Genevieve Hoey |
| Director artístico | Victoria Milne |
| Director de cuentas | Megan Wooding |
| Director creativo | Paula Keamy |
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