Título | No Escape House #3 |
Agencia | G&G Advertising |
Campaña | The House With No Escape |
Anunciante | Assaulted Women’s Helpline (AWHL)Assaulted Women’s Helpline (AWHL |
Marca | Assaulted Women's Helpline (AWHL) |
Fecha de primera difusión/publicación | 2021 / 11 |
Sector Empresarial | Violencias domésticas, agresiones sexuales |
Sinopsis | All too often, when people hear about domestic abuse cases, they ask the same question: “Why doesn’t she just leave?” It’s far from that easy. There are very often children at home, financial repercussions, and many women fear what their partners might do. |
Filosofía | To demonstrate just how difficult it is for victims to leave their abusers, we created the out-of-home series: ‘The House With No Escape’. We showcased actual homes, completely bricked up to evoke the feeling of being trapped. The campaign message: “When you live with abuse, there’s no easy way out.” |
Resultado | Individual donations to the Assaulted Women's Helpline increased by 50% versus the year prior. |
Medio | Prensa y publicaciones |
Responsable de la creación | Alanna Nathanson |
Responsable de la creación | Natalie Armata |
Dirección artística | Becky May |
Dirección artística | Steven Kim |
Responsable de conceptos / redactor | Logan Broger |
Fotógrafo | Steven Kim |