Steven Kim
Toronto, Canadá
TítuloNo Escape House #3
Agencia
Campaña The House With No Escape
Anunciante Assaulted Women’s Helpline (AWHL)Assaulted Women’s Helpline (AWHL
Marca Assaulted Women's Helpline (AWHL)
Fecha de primera difusión/publicación 2021 / 11
Sector Empresarial Violencias domésticas, agresiones sexuales
Sinopsis All too often, when people hear about domestic abuse cases, they ask the same question: “Why doesn’t she just leave?” It’s far from that easy. There are very often children at home, financial repercussions, and many women fear what their partners might do.
    
Filosofía To demonstrate just how difficult it is for victims to leave their abusers, we created the out-of-home series: ‘The House With No Escape’. We showcased actual homes, completely bricked up to evoke the feeling of being trapped. The campaign message: “When you live with abuse, there’s no easy way out.”
Resultado Individual donations to the Assaulted Women's Helpline increased by 50% versus the year prior.
Medio Prensa y publicaciones
Responsable de la creación
Responsable de la creación
Dirección artística
Dirección artística
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