Mentos - "Spider"

BBH

BBH London, Reino Unido

17347

Marca: Mentos
País: Reino Unido

Anunciante: Perfetti Van Melle

Título	Spider
Agencia	BBH
Campaña	Spider - Mentos
Anunciante	Perfetti Van Melle
Marca	Mentos
Fecha de primera difusión/publicación	2010 / 7
Sector Empresarial	Golosinas y turrones
Lema	It's better to know what's coming next
Sinopsis	In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper.
Problema	Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'.
Medio	Televisión
Mercado	Filipinas, Tailandia, Nueva Zelanda
Sonido	Wave Studios
Montaje	Marshall Street Editors
Director de publicidad	Corrado Bianchi
Miembro del equipo creativo	Nadine Akle
Miembro del equipo creativo	Alex Ball
Director creativo	Rik Brown
Director creativo	Jon Fox
Director creativo	Matt Waller
Director creativo	Dave Monk
Productor de la agencia	Ben Davies
Montador	Spencer Fereszt
Postproducción	The Mill London
Director de fotografía	Ulrik Boel Bentzen
Productor	Simon Eakhurst
Realizador	Brian Hughes
Productora	Stink Films
Planificador de cuentas	Ross Berthinussen
Responsable de cuentas de agencia	Tom Woodhead