Título | Tailgating Kills 2 |
Agencia | Saatchi & Saatchi Dubai |
Campaña | Tailgating Kills |
Anunciante | Road and Transport Authority Dubai |
Marca | Road and Transport Authority Dubai |
Fecha de primera difusión/publicación | 2019 / 3 |
Sector Empresarial | Seguridad Vial |
Lema | Tailgating kills. Keep a safe distance. |
Sinopsis | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
Medio | Prensa y publicaciones |
Responsable de la creación | Bechara Mouzannar |
Responsable de la creación | Komal Bedi Sohal |
Creative Director, Art Director | Raja Rizkallah |
Senior Copywriter | Tala Ali |
Fotógrafo | Daniel Botezatu |
Director de cuentas | Karim Al Kari |
Responsable de cuentas de agencia | Dana Khalil |
Responsable de la producción | Wael Said |
Productora | Prodigious |
Additional Credit | Richard Copping |