Kendall Tarrant - "Interviews from Hell"

Modem Media London, Reino Unido

7782

Título	Interviews from Hell
Agencia	Modem Media
Campaña	Interviews from Hell
Anunciante	Kendall Tarrant
Marca	Kendall Tarrant
Posted	Abril 2005
Sector Empresarial	Comunicación institucional
Sinopsis	Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.
Medio	Interactivo
Mercado	Reino Unido
Director creativo	Paul Knott
Director creativo	Jeremy Garner
Director creativo	David Bryant
Director artístico	Sarah Yeh
Director artístico	Neil Barrie
Responsable de conceptos / redactor	Sean Parkin
Responsable de conceptos / redactor	David Bryant
Responsable de conceptos / redactor	Paul Knott
Responsable de conceptos / redactor	Jeremy Garner
Diseñador	Albert Seleznyov
Diseñador	Tom Hardwidge
Diseñador	Ikem Okagbue
Diseñador	Nick Child
Realizador	Kieren O'Brien
Jefe de cuentas	Sean Parkin
Jefe de cuentas	Jeremy Garner
Supervisor depublicidad	Louisa Parkin
Productor	San Takashima
Productor	Greg Magloire