Raffles Hotel Four Seasons - "Introduction"

Springer & Jacoby Design GmbH & Co. KG Hamburg, Alemania

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Título	Introduction
Agencia	Springer & Jacoby Design GmbH & Co. KG
Campaña	Galloping through the world of table manners - Raffles
Anunciante	Raffles Hotel
Marca	Raffles Hotel Four Seasons
Posted	Julio 2005
Producto	The Etiquette Book
Sector Empresarial	Otros
Sinopsis	28 mnemonics to remember We developped a book for kids called "Galloping through the world of table manners". In this book, the most important manner guidelines are told in funny and easy to remember rhymes. In Germany, those little mnemonics are called "Eselsbrücken" - litteraly translated: "donkey bridges", as donkeys are commonly believed to be stupid. Therefore the hole book is bound in "donkey skin", there is a donkey on the cover and contains a donkey tail as a bookmark. In addition to these illustrated guidelines, we tell humorous and sometimes obscure stories about what happen to you if you do not follow these guidelines. Some "Eselsbrücken": Don't forget, don't be a dork: For pizza use a knife and fork. Spitting cherry stones, my dear, is a really bad idea.
Medio	Correo directo
Mercado	Alemania
Responsable de conceptos / redactor	Jens Ringena
Responsable de conceptos / redactor	Stefanie Thul
Postproducción	Romey von Malottky
Director creativo	Uli Guertler
Director artístico	Mike Brandt
Illustrator	André Roesler
Tipógrafo	Mike Brandt
Managing Director	Frank Bachmann
Responsable de cuentas de agencia	Dorothée Ehlert
Account Assistant	Carmen Jordt