GEOlino - "Meltdown. The First Board Game that Melts"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Alemania

13234

Título	Meltdown. The First Board Game that Melts
Agencia	Accenture Song (formerly Kolle Rebbe)
Campaña	Meltdown
Anunciante	Gruner + Jahr AG & Co
Marca	GEOlino
Posted	May 2013
Producto	MELTDOWN
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	GEOlino, the German science magazine for children, wanted its young readers to experience the effects of global warming. Not with dry-as-dust theory, but in a completely child-oriented way. That's why we've developed MELTDOWN - the first board game that melts. The aim of the game is to take a polar bear family from the permanent ice floes to safety on the mainland. It's a race against time, as the way leads across real, slowly melting ice floes, which children can make themselves with the accompanying mould, a bit of water and a freezer compartment. The chunks of ice are arranged on a blue polar sea sponge to form a small Arctic. The sponge is used as the game board and absorbs the melted ice at the same time. Now you can start saving polar bears. MELTDOWN makes children experience the effects of global warming in a playful way. Without any wagging finger - just one hand to roll the dice.
Medio	Branded Content
Duración	86 seconds
Productor	Sascha Hanke
Director creativo	Rolf Leger
Director creativo	Thomas Knüwer
Responsable de conceptos / redactor	Oliver Ramm