Steeve Hagege
Supervisor depublicidad at L'Oréal
Paris, Francia
TítuloSam
Agencia
Campaña "Only the Brave" - Diesel
Anunciante L'Oréal
Marca Diesel
Fecha de primera difusión/publicación 2009 / 1
Producto Only the Brave
Sector Empresarial Perfumes
Sinopsis The spots are set in a context that is halfway between Fight Club and an epic narrative. They portray the paths of men who show the capacity, that is in fact in each and every one of us, to be himself, to make his own choices, to decide on his own path, and to write his own destiny. Each film is an invitation to listen your heart, to live your ideals, to realize your dreams...
Filosofía The objective was to find a new fragrance language that could be immediately appropriated: the determination, the inner force that lives in each and every one of us when we decide to be the maker of our own life, the writer of our own destiny. It was also necessary for this new fragrance to be totally differentiated from territories already captured and tarnished by competitors.
Problema A new masculine fragrance, "Only The Brave", to attract a wider male target in Diesel's brand portfolio.
Medio Prensa y publicaciones
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Director artístico
Jefe de cuentas
Jefe de cuentas
Jefe de cuentas
Supervisor depublicidad
Supervisor depublicidad
Supervisor depublicidad

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