Pepsi - "Troy"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

6112

Marca: Pepsi
País: Argentina

Anunciante: PepsiCo Inc.

Título	Troy
Agencia	BBDO Argentina
Campaña	Dare For More - Pepsi
Anunciante	PepsiCo Inc.
Marca	Pepsi
Fecha de primera difusión/publicación	2006 / 8
Sector Empresarial	Bebidas gaseosas
Lema	Dare For More
Sinopsis	The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering.
Filosofía	The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life.
Problema	To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide.
Medio	Televisión
Duración	20 seconds
Mercado	Argentina
Director de cuentas	Daniel Albamonte
Director de publicidad	Guillermo Beade
Responsable de conceptos / redactor	Luciano Bellelli
Ejecutivo de cuentas	Lucas Calatayud
Director artístico	Gustavo Chiocconi
Montador	Cesar Custodio
Director de fotografía	Javier Juliá
Realizador	Daniel Rosenfeld
Productor de la productora	Sebastian Torrella
Productor de la agencia	Veronica Zeta
Productora	Argentinacine
Postproducción	FX Iturmendi
Producción musical	Pop Art/Arbol