| Título | Wrong Direction |
| Agencia | Dare |
| Campaña | Wrong Direction |
| Anunciante | Edge Foundation |
| Marca | Edge |
| Fecha de primera difusión/publicación | 2007 / 8 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Lema | Another way forward |
| Sinopsis | The commercial dramatizes the problem of pushy parents who may be driving their children down an education road which isnt right for them. It also highlights the options available for the one in five young people who think they have been pushed down the wrong learning path. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Productora | Sonny London |
| Realizador | Fredrik Bond |
| Director artístico | Dave Hobbs |
| Productor de la productora | Helen Kenny |
| Director de cuentas | Lisa Morrison |
| Responsable de conceptos / redactor | Richard Stoney |
| Productor de la agencia | Russell Taylor |
| Montador | Tim Thornton-Allen |
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