Dunaj.sk - "www.molesofslovakpolitics.sk"

Wiktor Leo Burnett, s.r.o.

Wiktor Leo Burnett, s.r.o. Bratislava, Eslovaquia

5772

Título	www.molesofslovakpolitics.sk
Agencia	Wiktor Leo Burnett, s.r.o.
Campaña	City Full Of Books - Dunaj
Anunciante	AG-MA-REK
Marca	Dunaj.sk
Posted	Diciembre 2002
Producto	Online Bookstore
Sector Empresarial	Compras en línea y comercio electrónico
Filosofía	All the www addresses led you into the online bookstore Dunaj.sk where you realized that they are titles of actual books offered by Dunaj.sk. Since there was no branding, the campaign recombled a happening or a joke that played with the public's interest. As a result, the campaign more than doubled the audience on the pages of Dunaj.sk and established Dunaj.sk as the primary online shopping portal in Slovakia
Problema	To get as many people as possible to visit the web page of the online bookstore Dunaj.sk as innovative and light-hearted we established a number of feeder sites, each named after books in their catalogue. So real titles of real books were turn into www adresses and put on chosen places, that were by their meaning connected to the www address. The whole city was flooded with web adresses placed practically everywhere. It looked like some practical joke, because the titles of books /www addresses/ in connection with the particular place worked as a witty punch line.
Medio	Exterior
Mercado	Eslovaquia
Director creativo	Raffo Tatarko
Director creativo	Peter Kacenka
Responsable de conceptos / redactor	Vladimir Slivka
Responsable de conceptos / redactor	Igor Brossmann
Director artístico	Peter Kacenka
Director artístico	Jonas Karasek