Museum Liechtenstein - "Fresco"

Wien Nord (now Serviceplan)

Wien Nord (now Serviceplan) Wien, Austria

4918

Título	Fresco
Agencia	Wien Nord (now Serviceplan)
Campaña	Fresco
Anunciante	Museum Liechtenstein
Marca	Museum Liechtenstein
Posted	May 2005
Sector Empresarial	Festivales, museos
Filosofía	Advertise the ceiling frescos in their "natural" way: on the ceiling, and reach arriving tourists as early as possible: with an overdimensional 850 Squaremeters large ceiling fresco in the Vienna Airport Arrivals Hall. With frescos in airport taxis, and frescos in umbrellas for arriving Vienna tourists.
Problema	After the restoration The Liechtenstein Museum was re-opened with wonderful Baroque ceiling Frescos, which make the museum special and different compared to all other museums in Vienna. The USP should be communicated to Vienna tourists.
Resultado	More than 7 million tourists reached - earlier than any other competitor. The "new" Liechtenstein Museum attracts 30,000 visitors each month - as many as the "old" museum, which was situated in the same building, had in a whole year.
Medio	Compra de medios y planificación
Mercado	Austria
Director creativo	Eduard Böhler
Director creativo	Eva Buchheim
Director creativo	Edmund Hochleitner
Director artístico	Martin Faiss
Director artístico	Andreas Lierzer
Director artístico	Daniela Drennig