Grey agencies in more than 15 countries contributed their time, talent and dedication to a global pro bono project on behalf of the United Nations.
Filosofía
Our totally integrated effort included TV, radio, print, outdoor, online ads, web design, viral videos, logo design, collateral, public relations and event assistance.
Problema
We were charged with helping to mobilize people everywhere to Stand Up and Speak Out against poverty and for the Millennium goals which include ending hunger, promoting equality for women, ensuring basic education for children and combating disease.
Resultado
The UN announced that 38.7 million people stood up against poverty, setting a new Guinness World Record.