Parents of Road Victims - "The Road"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Bélgica

9447

This ad is part of the ACT Responsible Collection

Marca: Parents of Road Victims
País: Bélgica

Anunciante: OVK / PEVR (Parents of Child Road Victims)

Título	The Road
Agencia	Happiness Brussels, an FCB Alliance
Campaña	The Road
Anunciante	OVK / PEVR (Parents of Child Road Victims)
Marca	Parents of Road Victims
Fecha de primera difusión/publicación	2023 / 10
Sector Empresarial	Seguridad Vial
Sinopsis	Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road.
Medio	Branded Content
Duración	90 seconds
Responsable de la creación	Geoffrey Hantson
Director creativo	Katrien Bottez
Director ejecutivo de creación	Philippe Fass
Managing Director	Hans Smets
Miembro del equipo creativo	Frederik Clarysse
Productor ejecutivo	Bart Vande Maele
Montador	Simon Schuurman
Head of Design	Dries Lauwers
Designer	Lore Snauwaert
Designer	Emilie Wauthelet
DTP	Loïc Lenoble
Assistant Producer	Francis Bosschem
Sonido	Jen Connolly Raygun
Executive Creative Direction	Karen Corrigan
Ejecutivo de cuentas	Raphael Naudts
Lead Production Artist	Arthur De Wachter
MOTION DESIGN	Remke Faber
Música	Jaan Hantson
Sound Designer	Jaan Hantson
Realizador	Delano Sookha
Director de fotografía	Delano Sookha