Lenovo - "Crash Test"

Ogilvy Worldwide

Ogilvy Worldwide New York, Estados Unidos

6890

Marca: Lenovo
País: Estados Unidos

Anunciante: Lenovo

Título	Crash Test
Agencia	Ogilvy Worldwide
Campaña	Best-Engineered - Lenovo
Anunciante	Lenovo
Marca	Lenovo
Posted	Julio 2007
Producto	ThinkPad
Sector Empresarial	Ordenadores personales, organizadores personales (PDAs) y calculadoras
Lema	New World. New Thinking.
Sinopsis	CRASH TEST was shot at a facility in Indiana called CAPE (Center for Advanced Product Evaluation). Sled testing is just one of the things they do at the center. This was the first time they had ever had to crash test a computer. Our dummy and ThinkPad were crashed into the wall at 25mph.
Filosofía	This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problema	The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better.
Medio	Televisión
Duración	60 seconds
Director del grupo de creación	Tom Godici
Director del grupo de creación	Greg Ketchum
Director creativo adjunto	Jocelyn Cleary
Responsable de conceptos / redactor	Jocelyn Cleary
Director creativo adjunto	Michael Paterson
Director artístico	Michael Paterson
Responsable de conceptos / redactor	Mark Girand
Director artístico	Mitch Ratchik
Productor de la agencia	Elizabeth Lucas
Comprador de arte	Elizabeth Lucas
Productor de la agencia	Patti McConnell
Productor de la agencia	Melissa Mapes
Fotógrafo	Christian Weber
Director de fotografía	Adolfo Doring
Montador	Adam Liebowitz
Productora	Proof Films