Título | Andressa Alves Doll |
Agencia | Wieden + Kennedy |
Campaña | Andressa Alves Doll |
Anunciante | Nike |
Marca | Nike |
Fecha de primera difusión/publicación | 2019 |
Sector Empresarial | Prendas deportivas |
Filosofía | Like most women, Andressa Alves, a Brazilian footballer star, was always given dolls as a child. Passionate about soccer, little Andressa decided to turn her dolls into something that really was of interest to her: doll heads became the first footballs of the future star. Wieden+Kennedy and Nike brought that doll-ball to life by creating the ideal doll for the new generation of girls in love with sports: a doll that is shaped like a football, ready for playing, designed in partnership with artist Elisa Sassi. |
Medio | Impresiones Colaterales y de Marketing Directo |
Duración | |
Director creativo | Bruno Oppido |
Director creativo | Mariana Borga |
Director ejecutivo de creación | Eduardo Lima |
Director ejecutivo de creación | Renato Simões |
Responsable de conceptos / redactor | Mariana Borga |
Responsable de conceptos / redactor | Erika Moreira |
Director artístico | Bruno Oppido |
Director artístico | Paula Essig |
Illustrator | Elisa Sassi |
Director de cuentas | Jorge Papa |
Responsable de cuentas de agencia | Nathalia Assad |
Project Producer | Maurício Yamashita |
Project Producer | Thais Bonizzi |
Project Producer | Ricardo Barbin |
Ejecutivo de cuentas | Marinna Santos |
Broadcast Production Director | Regiani Pettinelli |
Broadcast Producer | Thais Bonizzi |
Planning Director | André Troster |
Planner | Fernando Prado |
Planner | Beatriz Silva |
Media Team | Thais Altschuller |
Media Team | Alex Bezerra |
Media Team | Tayna Perpetua |
Media Team | Liese Lemee |
Media Team | Iury Lira |
Other | BVM Cross |
Director de publicidad | Daniel Ferreira |
Director de publicidad | Jesse Long |
Director de publicidad | Daniel Paz |
Director de publicidad | Byron Brooks |
Director de publicidad | Livia Pinheiro |
Director de publicidad | Maria Luiza Matos |
Director de publicidad | Giuliano Rezende |